Advertisers want the baby boomer dollars — so why don’t they feature real boomers in their campaigns? Author Barbara Hannah Grufferman shares her thoughts about changing how we look at aging in America.
Growing Bolder TV: Active Lifestyle Programming for PBS Stations
It's Not About Age; It's About Attitude
Advertisers want the baby boomer dollars — so why don’t they feature real boomers in their campaigns? Author Barbara Hannah Grufferman shares her thoughts about changing how we look at aging in America.


